CBSSports.com has become one of the top sports sites around by developing a broad community of users, establishing important partnerships, and beefing up promotions of efforts such as live streaming to increase viewership. Sean McManus, president of CBS Sports, will discuss these approaches and more during the keynote interview at EconAffinity: Capitalizing on User Engagement conference, June 1 at the Edison Ballroom in New York.

Under his leadership, CBS (NYSE: CBS) has retained its NFL broadcast rights, signed a landmark agreement with the NCAA for exclusive tournament coverage, and reached a new multiyear deal with the PGA Tour. McManus has also been president of CBS News since 2005. Combined with CBS Interactive, the two areas provide a unique mix of platforms and brands to engage audiences—whether it’s building around personalities, a single sport at a single school, news events, Katie Couric or TV shows. McManus’ dual role and his experiences give him a unique perspective that will help us kick off a day of discussion and exploration.

Staci D. Kramer, ContentNext’s co-Editor and EVP, will interview McManus in the morning session. Register here for EconAffinity. Save 25% on the full registration price by using the code AFFINITY09 during checkout. EconAffinity attendees will receive complimentary admission into our post-conference mixer. Register here if you can only attend the mixer. The mixer cost is $25.

Special thanks to our EconAffinity exhibit sponsors, AdMeld, Rubicon Project and Theorem; the conference promotional sponsor, Peer39; and the exclusive mixer sponsor, Epic Advertising. Email our business side at advertising AT contentnext.com for sponsorship opportunities.

Photo credit: Craig Blankenhorn/CBS