As part of a strategic partnership with The Electric Sheep Company, CBS took part in the machinima company’s new $7-plus million round of funding. The round included additional funding from existing investor Gladwyne Partners. From a company blog: “Some of the capital will be focused on our software efforts as we strive to make virtual worlds ready for mainstream consumption ... to give a taste, we are working on range of applications covering e-commerce, life logging, and social networking.”
Electric Sheep is already at work on projects for CBS, including the machinima of Second Life Star Trek shown at CES during Leslie Moonves’ keynote and the L word in Second Life. Release.
—We learned of the CBS investment last week and contacted each company; neither acknowledged it. No telling how much money CBS actually has committed. It certainly fits with what CEO Leslie Moonves told me at CES: “We are not looking for a large investment but we are looking for smaller investments in internet companies across the board.”
Related:
—@ CES: The Moonves Equation: CBS + YouTube + Sling + Second Life