GigaOM
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Industry Moves

Changes At NBCU In Concert With Comstock’s Departure; More On Virtual Women’s Network

  • Comments Comments (View)
  • Text Size: A A

NBC Universal (NYSE: GE) is rolling up a batch of changes into one post-Beth Comstock announcement:

Digital: As we reported earlier, the digital team now reports to Salil Mehta, president of business operations, strategy and development. “Placing digital media operations within the same organizational structure as business development will give NBCU the speed and agility to execute on the innovative business deals that will continue to drive digital momentum.”

iVillage: Jeff Gaspin, president and COO of the Universal Television Group, takes on interim responsibility for iVillage and will oversee the new women’s virtual ad network.

Research: Mike Pilot, president, sales & marketing, will add executive responsibility for the research department, including planning, development and analysis of all audience, program and marketing research. Pilot now reports to CEO Jeff Zucker.

Women’s virtual ad network: As expected, NBCU is launching a virtual women’s ad network with iVillage, recently acquired Oxygen Media and iVillage. Comstock told us earlier this year: “It’s allowed us to now create a virtual women’s network. We bought Oxygen, connect that with iVillage, connect that with parts of Bravo and Today, start from a sales marketing perspective to go after specific targets of women and help advertisers reach them.” The description in today’s announcement leaves out NBC’s Today Show.

I would not be surprised to see Lauren Zalaznick, president of Bravo Media, wind up heading this virtual ad network—and possibly iVillage. Oxygen already reports to Zalaznick so it would make sense.

Mar 3, 2008 11:14 AM ET

Posted In: Advertising, Industry Moves, Companies, NBC Universal, iVillage

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

iTunes Songs iTunes Songs
1. I Will Always Love You
2. Rolling in the Deep
3. We Are Young (feat. Janelle Monáe)
4. Set Fire to the Rain
5. Someone Like You
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff