Yahoo (NSDQ: YHOO) hasn’t got a shot at nailing Peter Chernin as Jerry Yang’s successor in the CEO role, AllThingsD’s Kara Swisher reports, citing an unidentified source. Chernin, president and COO of News Corp (NYSE: NWS). is said to have refused entreaties from Yang and Yahoo chairman Roy Bostock to just sit down with them and talk. While, as Kara says, high-flying execs like Chernin usually avoid such “let’s get to know each other” sessions—the general feeling is anything less than a full offer is not worth entertaining—she doesn’t think he is being coy: “If you were Chernin, would you want to trade your powerful, well-paid, glamorous job in Hollywood and New York for what will surely be a slog of a job in Sunnyvale, and in a cubicle?” In any case, Chernin is still in negotiations to extend his hefty contract with News Corp beyond its June expiration, and having his name floated doesn’t hurt.

SEE ALSO: Yahoo CEO Search: Some Possible Names: Miller, Chernin, Freston, Rosensweig and Others