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China Roundup: HSW Spins Off Non-Core; Mixi Planning China Launch

HSW International: The Chinese online publishing firm whose main business is offering translated versions of the US-based site HowStuffWorks.com (now owned by Discovery) to viewers in China and Brazil, is spinning off two of its non-core assets in wireless telephone training and educational software businesses. Also it plans to sell the 5 million shares to two affiliates of Asian equity fund Eastern Advisors for $18.4 million, reports Reuters. More here.

Mixi in China: This should give MySpace China and other locals some food for thought: Japan’s most popular online networking site Mixi plans to establish a subsidiary in Shanghai to tap China. No timing on the local language launch yet. It might have a tough time like other foreign imports like MySpace China and Cyworld, as local services such as 51.com, Tudou.com and Rox.com.cn rule the roost.

Feb 20, 2008 11:22 AM ET

Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Asia, China, hsw international, mixi

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Mar 11, 2008 3:47 PM

Mixi will have a difficult time in China, although it’s knowledge of Asian social networking tendencies and critical mass in Japan may play a key role in defining its early adoption.  It will be interesting to see which China market entry strategy they will focus on in order to be successful now, and in the future.

Rob MacGregor

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