Colarusso Jumps From Bloomberg TV To Reuters
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Dan Colarusso, who has held top editorial posts at the NY Post, Condé Nast’s Portfolio and briefly at Business Insider, is leaving his post as managing editor of Bloomberg Television to join rival Reuters (NYSE: TRI) as the news service’s global head of programming.
The defection from Bloomberg TV to Reuters comes as the financial news services try to expand their audiences to a more general business audience while continuing to jockey for position among Wall St. traders and firms, which are experiencing massive layoffs amid the wild daily swings of global market indices. One of the central areas of that battle, which is also being waged by Dow Jones (NSDQ: NWS) as well as smaller outlets like TheStreet.com (NSDQ: TST) and Seeking Alpha, apart from web traffic, is around getting video viewers.
SEE ALSO: Reuters Shakeup Continues; Ahearn Is Out; Mix Of Promotions And Exits
Last year, Reuters introduced a video on demand option for its subscribers called Reuters Insider. Colarusso will take over responsibility for that video product and will report directly to Chrystia Freeland, editor of Thomson Reuters Digital.
In the meantime, Chris Cramer, who has previously run much of Reuters’ video programming efforts, will become editor at large and will focus on several key projects as Reuters expands its multimedia focus.
Posted In: Industry Moves, Media & Publishing, TV, Cable & Telecom, Social Media, Video, Companies, Reuters
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