The Guardian
trending topics
Earnings

comScore Shares Sink After Blowing Google Call

  • Comments Comments (View)
  • Text Size: A A

More on the “gotcha mongers” theme: So who was the big loser from this evening’s Google (NSDQ: GOOG) report? It looks like comScore (NSDQ: SCOR). The traffic analysis firm had been banging the drum the loudest about a fierce slowdown in paid clicks. But as that didn’t materialize—or at least not to the extent predicted—it makes the company’s data look suspect. And now comScore shares are taking it on the chin, falling 8.4 percent after hours. It’s not conclusive that the fall is directly attributable to Google, but there is no other obvious news to explain it. And some analysts, including Ben Schachter at UBS, specifically predicted that the report would put comScore to the test. So how will comScore’s data be treated when it releases numbers for the coming months?

Apr 17, 2008 6:45 PM ET

Posted In: Money, Earnings, Research & Metrics, Metrics, Research, Companies, Google, comscore

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Hulu Movies Hulu Movies
1. Dragon Wars
2. A Swedish Midsummer Sex Comedy (Antligen…
3. Proof
4. Gangs of New York
5. The Mothman Prophecies
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff