When news came out that Conde Nast was launching its teen social media site Flip.com, back in 2006, Staci had a very pertinent question: “Can Conde Nast, which has been so good at matching demographics with ideas for print, create an online place appealing enough to catch and keep teen girls attention among so much competition?” Now, with the announcement that it is closing Flip.com, the answer seems to be no. The site will close down on Dec. 16, according to a note sent out to users, reported by FishbowlNY. “If you have any flipbooks that you would like to save before this date, we suggest you print them. It’s easy; go to the flipbook and click on the Print button just below it.” How convenient…

SEE ALSO: Conde Nast Social Net Flip Tries To Avoid Flop With Partnerships And Promotions

Just a few months after the site’s beta launch early last year, the company tied to retool it, and make it more about partnerships and working through other social networks like MySpace and Facebook. Even that didn’t seem to have work. Part of the problem has been its own internal bungling and key employee defection. Then, it didn’t have a big traffic funnel to bring any kind of mass to the social net, and if anything, the key in such an effort is the network effect.

More after the jump...