RateItAll, a company whose platform provides online consumer ratings of products, has raised an unspecified first round. Investors include various funds and individuals including Accelerator Ventures, JAIC America, Pacific I&T Ventures, and Eric Di Benedetto. The service allows users to come up with their own ratings list that can be published on any site, like a social networking page or a blog. Here, for example, is a page for rating various beers. Basically, think Amazon’s (NSDQ: AMZN) user ratings, but disassociated from any particular site and with more flexibility for users. The SF-based company plans to make money by sharing Google (NSDQ: GOOG) Adsense revenue with users. It claims to have done 1 million visits in May. Release.