Loomia, the San Francisco-based content recommendation firm and maker of the SeenThis app for social content discovery, has raised $1.5 million in debt funding, according to an SEC filing. This follows a $5 million first round last year from Asset Management Company, Peacock Equity (GE-NBC), and Telefónica Capital S.A.U. The service lets content owners recommend items to their users based of friends in their social networks, like Facebook. Beyond text recommendation, it has also added video discovery and recommendation tools. Competes with the likes of Aggregate Knowledge, Richrelevance, AdaptiveBlue and others.