Context Optional Acquires Facebook App Developer Of Buzzeo
-
Comments (View)
- Text Size: A A
-
Email
-
Share
Social marketer Context Optional has acquired Unwrap, inc., the maker of Facebook app platform Buzzeo. The move expands Context Optional’s leadership position in providing comprehensive social marketing solutions for brands. Terms of the purchase weren’t disclosed. In a statement, Kevin Barenblat, CEO and co-founder, of San Francisco-based Context Optional, noted that Buzzeo will remain a standalone product and will now be offered to customers free of charge even as the companies work to integrate their operations.
Buzzeo’s platform lets companies create their own Facebook apps with a variety of add-on features such as e-commerce functions and virtual goods, as well as polls and product listings, among others. Context Optional views the Buzzeo service as a good complement to its own Social Marketing Suite, a similarly customizable SaaS tool that manages publishing, analytics and app-building.
As part of the acquisition, the Buzzeo team, including co-founders Waynn Lue and Joshua Reeves, will be joining Context Optional and taking on leadership roles in product development, marketing and engineering. The company claims that over 175,000 accounts have been created on the Buzzeo platform and applications built using Buzzeo have been installed by over 41 million Facebook users.
Posted In: Advertising, Apps, E-Commerce, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, Facebook, buzzeo, context optional, unwrap
iTunes TV Shows
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: