Marketing analytics purveyor Covario has raised a $16 million second round funding. The round was led by FTVentures with existing investors Dubilier & Company and Voyager Capital also participating. The funds will be used to add some functions to San Diego, CA.-based Covario’s existing search automation tools. It also wants to expand its services to include display, mobile and video marketing.

Until fairly recently, Covario was known as SEMDirector. Under that name, the company raised $6.65 million last January in its first round, according to an earlier A:C post (via PE Wire). Release