Data Provider BlueKai Closes $10.5M Second Round
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Marketing data provider BlueKai has raised a $10.5 million second round led by Battery Ventures. Returning backer Redpoint Ventures also participated. The proceeds will be used to expand client support services and for new products tied to data services BlueKai Exchange and the BlueKai Registry. The Bellevue, WA-based company raised a $3.2 million first round last April and since then, has been positioning itself to serve online ad networks and provide behavioral targeting.
SEE ALSO: BlueKai Raises $3.2 Million For Marketing Data Exchange
By David Kaplan
@davidaKaplan
Dec 16, 2008 12:01 AM ET
@davidaKaplan
Dec 16, 2008 12:01 AM ET
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, battery ventures, bluekai, redpoint ventures
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