Death Watch: The Magazines That Didn’t Make It
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Hip-hop lifestyle magazine Vibe is the 10th major publication in just the last six months to cease printing. (Four of those plan to soldier on in the online-only format.) January was the high-water mark for shutdowns, with four. Below is a list of the magazines that turned off the printing presses this year, along with decline (in a couple of cases, it actually rose) in ad pages for 2008 for each, according to the Publishers Information Bureau.
Alpha Media Group: Blender—March (Online only)—Down 30.6
Hearst: CosmoGirl—December-January (Online only)—Down 10.9 percent
Condé Nast: Domino—January (Shuttered)—Down 4.1 percent
Hallmark Cards: Hallmark Magazine—February-March (Shuttered)—Up 11 percent
Condé Nast: Portfolio—May (Online only)—Up 2 percent
Hearst: Oprah At Home—January (Shuttered)—Ad page numbers not available
Ziff Davis: PC Magazine—January (Online only)—0
Billboard: Radio & Records—June (Shuttered)—Ad page numbers not available
American Express: Travel + Leisure Golf—March-April (Website still live, but inactive)—Down 13.9 percent
Wicks Media Group: Vibe—June (Possibly online only—stay tuned)—Down 17.7 percent
Posted In: Advertising, Media & Publishing, Magazines, Research & Metrics, Research
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