Decision-Making Site Hunch Raises $12 Million
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Hunch, the year-old decision-making site, has raised $12 million in a second round of funding led by Khosla Ventures. Co-founder Caterina Fake—who also founded (and sold) Flickr—provides details on her blog, saying that while the company had enough cash to last almost another year, “there was a lot of enthusiasm for our financing and we decided it was time to go turbo.”
On Hunch, users get advice on making choices, like whether to ask for a raise or to have a kid, based on their answers to a series of questions.
SEE ALSO: Flickr Founder Caterina Fake’s ‘Hunch’ Comes Out Of Stealth Mode
The company’s ambition, according to Fake: “Build the ‘taste graph’ of the web, analagous to the ‘social graph,’ mapping every person on the web to ever entity on the web (be that a hotel, or a tennis racket, poet, cookbook, etc.) and their affinity for that entity.’ You can see how you could take your Hunch taste profile and apply it to just about anything—to find you a hotel in Dallas, or your true love on a dating site, or things you like on eBay (NSDQ: EBAY) or Etsy.”
With the new cash, Hunch will have raised at least $14 million. Gideon Yu, the former Facebook CFO who joined Khosla Ventures as a partner in September, is joining Hunch’s board. The funding round was first reported by AllThingsD’s Peter Kafka late Friday.
Posted In: Money, M&A & Venture Capital, Venture Capital, Social Media, Community, hunch, khosla ventures
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