DeepRockDrive, the creator of a platform for streaming interactive live concerts, has raised a $3 million seed round led by founders Danny Socolof and Jeff Henshaw, along with ex-Yahoo (NSDQ: YHOO) David Goldberg and ex-The Who manager Bill Curbishley. The Las Vegas and Seattle-based company plans to sell tickets to live concerts performed at its Vegas studio, while offering tools to promote these concerts via blogs and social networking sites. Ticket proceeds will be split between the band and the company. The company believes its service will appeal to “long tail” bands with a geographically diverse fan base. Competition: thousands of venues for small bands across the country. Socolof is a music industry veteran, while Henshaw was previously at Microsoft (NSDQ: MSFT) working on the Xbox 360. Release.