Discovery Buys Green Lifestyle Blog/Site Treehugger For About $15 Million
Discovery Communications has bought out the popular green-lifestyle and news site Treehugger. Terms were not disclosed, but our sources say that piece is around $15 million, and that includes performance based earnout as well.
The new site will become part of Discovery’s PlanetGreen network, which includes the eco-lifestyle TV network launching next year. Last year, Discovery-owned Animal Planet bought two online pet sites: Petfinder.com and PetsIncredible.
Treehugger, based in Brooklyn, NY, was formed in 2004, and offers a mix of text and video news, blogs and advice and also has a user-generated site, Hugg.com. The company says it has about 1.4 million unique monthly visitors. More in release.
From Treehugger’s own blog: We suspected that at a certain point in TreeHugger’s life that we would need to attract significant investment or partner up with a large media organization if we were to really take our message to the masses and fulfill our mission. Over the last year, we were approached by over 15 large companies interested in playing this role.
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Comments (4)
Aug 1, 2007 2:44 PM
TreehuggerTV has been a part of the Mefeedia community since April ‘06 (when they started doing video?), so i am happy to see them move on to “bringing their message to the masses”.
We’ve been seeing this happen quite a bit lately - it is clear that traditional media is tapping into the new media talent to compliment their existing or new programming.
-Frank
CEO, Mefeedia.com
Oct 23, 2007 8:38 AM
This is a nice way for convey the knowledge of about globe
nice work keep it up
Mar 10, 2008 7:32 AM
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http://www.buytolethomesuk.com
Sep 13, 2008 8:49 AM
interesteing article +1