As part of its upfront today, Discovery Networks unveils some online plans that show the hand of new CEO David Zaslav—who went through many of the same issues during his last job at NBCU. It’s not as vast an offering as the broadcast nets on broadband but, starting in 3Q07, Discovery iPremieres will feature two full-length ad-supported episodes a week via streaming on demand; the episodes will be selected from new or returning shows and specials, rotating weekly among the various nets. The shows will be available for one week before the on-air premiere. In an effort to make it more attractive to national advertisers, iPremieres will include bonus material like clips and interviews. It will be available at discovery.com.
—The first shows include Discovery Kids’ Bindi: The Jungle Girl, sure to attract buzz since it stars the daughter of recently deceased croc hunter and Discovery draw Steve Irwin.
Related:
—Discovery Buying Out Cox’s Stake For $1.2 Billion
—Industry Moves: Discovery Appoints Campbell As Digital & Emerging Networks Head; Possible M&A Plays