GigaOM
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Disney Tries Familiar Strategy, Uses ‘Snow White’ To Pitch New Tech; This Time It’s Blu-ray, BD Live

  • Comments Comments (View)
  • Text Size: A A

imageNothing says try new technology as much as a release of Disney classics in that format, and if anything will drive me to Blu-ray it well could be the original Fantasia. The animation-live-action mix is one of six animated films from the Disney (NYSE: DIS) vault picked to help sell Blu-ray players; the other “platinum” titles the NYT reports will be released over the next two years are Snow White and the Seven Dwarfs, Pinocchio, previously announced Sleeping Beauty and Fantasia 2000. The DVDs go a step further than the usual gimmicks by incorporating BD-Live, a technology we’ve written about before that meshes the disc and the internet. That equals interactivity—or at least the potential for it. Examples include virtual viewing parties with laptop or mobile chat comments showing up on screen and global trivia contests. The NYT also mentions something Disney calls “movie mail” that allows user video to show up within the “context of the movie.”

SEE ALSO: Disney Hopes ‘Sleeping Beauty’ Interactive Features Will Awaken Blu-Ray DVD Market

The goal is to move Blu-ray past the early adopters, Bob Chapek, president of Disney’s home entertainment unit, told the Times: “BD-Live is not a niche product. ... We see mass adoption of the technology.” It’s the same philosophy Disney used to push adoption of the original DVDs by releasing Snow White; it’s been off the list since 2001.

But BD-LIve isn’t for the masses when it comes to cost; players require ethernet ports and are more expensive than straight Blu-ray. 

Aug 26, 2008 10:55 PM ET

Posted In: Entertainment, Movies, DVD, Social Media, Companies, Disney, blu-ray

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

iTunes Albums iTunes Albums
1. 21
2. Whitney - The Greatest Hits
3. Mylo Xyloto
4. Barton Hollow
5. 19
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff