DoubleClick’s UK arm has bought UK-based online ad technology provider Tangozebra for about $30 million.
The deal will let DoubleClick provide its clients with enhanced rich media and emerging ad formats, including podcasting and in-game advertising, among other capabilities, the company said. Both companies rich media activities in Europe will be merged.
The UK company was owned by marketing services firm Media Square, which bought it less than two years ago. Tangozebra reported a pretax profit of $0.47 million in the year to Feb 28, 2006.
Details in release.