The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


E-mail Marketer ExactTarget Buys Twitter Enterprise Client CoTweet

  • Comments Comments (View)
  • Text Size: A A

Indianapolis e-mail marketing firm ExactTarget, sitting rich on a huge $70 million funding it did mid last year, has made its first move beyond e-mail, so to speak: it has acquired enterprise Twitter client CoTweet, for an undisclosed sum, according to separate notes posted on CoTweet’s and ExactTarget’s company blogs. The rationale is simple, complete with hyperbole: “The combined companies will offer the first complete solution for businesses to manage all aspects of their online communication with customers and prospects, including email, mobile, and social media”

SEE ALSO: E-Mail Marketer ExactTarget Raises $70 Million From Venture Firms; Delays IPO

CoTweet will continue to operate in San Francisco and establish a new “Social Media Lab” for ExactTarget. It had raised about $1.1 million in funding last year from Baseline Ventures, Founders Fund, First Round Capital, SV Angel, Maples Investments, and Freestyle Capital.

Last September ExactTarget bought London-based Keymail Marketing to launch a new international division. The video below by Scott Dorsey, CEO of ExactTarget, and Jesse Engle, CoTweet CEO, explains the CoTweet acquisition in more detail, after the jump. Count how many times they use the word “authentic”...

Email Marketing Meets Social Media - ExactTarget & CoTweet from ExactTarget on Vimeo.

Disclosure: ExactTarget has been a sponsor of our site.

Mar 2, 2010 11:05 AM ET

CoTweet


Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, cotweet, exacttarget

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Kindle (Paid) Kindle (Paid)
1. The Hunger Games
2. Catching Fire (The Second Book of…
3. Mockingjay (The Final Book of The…
4. At the Sign Of the Sugared Plum
5. Kill Shot (Mitch Rapp)
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff