Mansell Group Buys E-Mail Marketer Sevista Technologies
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Mansell Group, a data-based marketing company, has bought e-mail marketer Sevista Technologies. Terms were not disclosed. Atlanta-based Mansell will merge Sevista with its existing e-mail marketing unit, EnableMail. With this acquisition, Mansell wants to look beyond e-mail and and build up its full digital messaging and marketing offering, including SMS and broadcast voice. Release
By David Kaplan
@davidaKaplan
Aug 21, 2008 2:23 PM ET
@davidaKaplan
Aug 21, 2008 2:23 PM ET
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Technologies / Formats, E-Mail, mansell, sevista
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