E W Scripps, the newspaper and TV media company, has started its reorg process, reshuffling the management overseeing its 13 daily newspapers with an eye toward putting “increased emphasis on community-changing local content and peak-performing advertising sales,” in their own humble words (via E&P). The company has created an operating committee consisting of two new national positions with responsibility for sales and content, as well as four other positions with responsibility for operations, finance, information technology and human resources. Of interest to us digital folks: Rusty Coats, currently VP of interactive for the division, becomes VP of content and marketing, with responsibility for all content and marketing areas as well as interactive ops and strategic third-party relationships such as the company’s relationship with Yahoo. All editors, marketing executives and interactive leaders will report to him. Rest of it sounds so boring and pointless that from here, read the release instead. This as its ad revenues tanked in the previous quarter.