topics

Earnings: BBC.com Ads Help BBCWW Soar; Big YouTube And iTunes Income

Digital revenue at the BBC’s overseas, profit-making BBC Worldwide division ballooned from £13.9 million ($27.4 million) to £21.9 million ($43.2 million) in the year to March 31, thanks to ads on the new BBC.com and to sales from the likes of iTunes and YouTube. The controversial BBC.com made £1.5 million ($2.96 million) from ads and sponsorships since its November launch. The site only runs ads outside the UK and plans to increase inventory, while “an international commercial iPlayer functionality is being explored”, too.

Distribution and sale of clips to destinations like YouTube, Apple (NSDQ: AAPL) iTunes, MySpace TV and Playstation reaped a sixfold revenue increase at £7 million ($13.8 million) - testament to the off-site dissemination strategy. Despite the gains, digital losses grew from £3.9 million ($7.7 million) to £10.9 million ($21.5 million) on “substantial investment” in BBC.com and the Kangaroo VOD TV JV. BBCWW pledged to continue investing next year, however. More at paidContent:UK...

Jul 8, 2008 11:08 AM ET

Posted In: Money, Earnings, Companies, BBC

Comments (0)

Jul 8, 2008 12:51 PM

By my calculations their revenue rose by 57% which is a long way off doubling. I wouldn’t even say that it was “nearly doubled”.

Sorry - sometimes sloppiness like this just irritates me so much I have to comment.

Frank Pedant

Jul 8, 2008 2:00 PM

Ha - Balooned! That’s a great word, I love it!

However - I think that by changing your story based on my original comment, and then deleting that comment you’ve just about broken every rule of Community Publishing 101.

Still, it’s your site, you can do what you want with it.

Frank

Jul 8, 2008 2:13 PM

Cock-up rather than conspiracy, Frank; twice over. Your comment wasn’t deleted but inadvertently closed during the correction process which you flagged up. Thank-you for your input. I’ve resurrected your comment - kudos to you. BTW, that’s “ballooned”.

Robert Andrews

Mar 25, 2009 11:52 PM

nmae : hassan mohmmed ali wali
city : sudia arbia lshrqia
address:a lkhopar
jawwal international : 0096635089433023
jawwal out site city : 03508433023
jawwal in site city : 0508433023

hassan hi

hassan wali

Leave a Comment

Commenting is now closed for this article.

The Economics of Content | paidContent Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors