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Earnings: China’s Focus Media Q2 Internet Ad Rev Up 201 Percent; Mobile ‘Push’ Ads Dropped; COO Out

Internet advertising is increasing in terms of overall relevance at China’s Focus Media (NSDQ: FMCN). The Shanghai-based multi-platform digital media company—its main business is out-of-home advertising—reported $76.1 million of its $211.7 million total revenue came from internet ads, roughly one-third compared to one-quarter of in Q207. Revenues from internet advertising rose 201 percent over $26.4 million in Q207 and 53.6 percent over Q1’s $51.4 million.

Discontinuing “push” mobile: Focus Media took a big hit in mobile advertising earlier this year when it agreed to ban mobile ad spam—slashing expected 2008 mobile revenue by $40 million. In the release, the company says it has disposed of or is discontinuing nine subsidiaries focused on the “push based mobile advertising business.” Revenue for those operations dropped to $400,000 in Q2 from $11.3 million in Q1. 

COO out: The company also announced that COO Diana Chen left for “personal reasons” and will not be replaced in the near future.

Earnings release | Webcast

Aug 17, 2008 9:54 PM ET

Posted In: Advertising, Industry Moves, Mobile, Money, Earnings, Countries, Asia, China, focus media

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Comments (2)

Aug 18, 2008 9:29 AM

Staci:
The part about mobile business is old old news, may be you just learn it today?

Cheryl Stevens

Aug 18, 2008 9:33 AM

Think I mentioned that it was earlier. They included the specifics in the earnings announcement, which we hadn’t reported before. Thanks.

Staci D. Kramer

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