The downward trend continues for women-centric media and marketing giant Meredith (NYSE: MDP), with slumping profits and revenues for Q3 in both its publishing and broadcast divisions. The company has a stable of 25 magazines (including Better Homes and Gardens and Fitness), 31 Websites and 13 television stations. For the quarter ending September 30, revenues came in at $370 million ($0.41 per share)—down nearly 8.5 percent from last year’s $404 million ($0.68 per share).

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—Publishing ad revenue is down, of course : Q3 ad revenues were down 18 percent—in contrast to Q307 when publishing ad revenues actually grew by 13 percent. The sinking sales dragged down overall publishing revenue, which fell by 9 percent to $330 million (from $300 million in Q307). Meanwhile, operating profit fell by 40 percent to $33 million.

—Broadcast is not much better : Meredith’s broadcasting revenues came in at $70 million, down more than 6 percent from $75 million in Q307. Operating profit was $11 million, down 21 percent from the previous year.

—Reduced costs—the one bright spot : CEO and President Stephen M. Lacy did highlight that the company had reduced expenses by 3 percent year-over-year, and excluding acquisitions like its pickup of healthcare marketer Big Communications, total company expenses fell by 5 percent.

More to come, including Meredith’s take on which ad markets have had the most drag on revenues and future projections.