Earnings: Playboy Q2 Loss Worse Than Expected; Digital Profits, Revs Drop
Although Playboy Enterprises (NYSE: PLA) had warned that its Q2 earnings would look worse than previously thought due to higher restructuring charges, the company still managed to miss analysts expectations. Playboy’s net loss widened to $8.7 million ($0.26 per share) from $3.2 million ($0.10 per share) last year. Analysts were anticipating a net loss of $0.23 per share (via Thomson Reuters). Revenues fell 15.3 percent to $62.2 million.
SEE ALSO: 8-K Watch: Playboy’s Restructuring Charges More Than Double On New York Exit
In his first presentation as Playboy’s CEO, Scott Flanders said that more cost-cutting was needed and he was prepared to do more outsourcing and would look to unload unprofitable businesses. After five weeks in the job, Flanders conceded during the earnings call that he’s still in the “honeymoon phase.” And although he didn’t offer a plan for how to fix what’s ailing Playboy, he did stress that building up the TV and the magazine are critical to preserving the company’s brand.
| 2Q 2009 | 2Q 2008 | Analysts Estimates For 2009 | |
|---|---|---|---|
| EPS | -$0.26 | -$0.10 | -$0.23 |
| Net Income | -$8.7M | -$3.2M | NA |
| Revenue | $62.2M | $73.4M | NA |
Earnings release | Webcast (11:00 AM EDT) | Transcript (via Seeking Alpha)
—Digital’s down: So far, the long-awaited digital revamp that was unveiled last January hasn’t produced any benefits yet. The company blamed lower paysite, e-commerce and ad dollars for the digital segment’s 23.3 percent decline to $8.9 million. Despite all its troubles, the combined Print/Digital unit’s income rose to $2.3 million from $0.1 million from last year. Still, revenues for the combined group were $28.3 million in the quarter, down 12 percent year-over-year.
—The Entertainment Group at least could point to a small turnaround. The group posted $2 million income after segment loss of $200,000 in the same period last year. The improvement was due mostly to cost-savings, however, as Q2 revenues slipped to $23.8 million from $29.6 million.
—Licensing Group revenues and segment income were $10.1 million and $4.8 million, down 14 percent and 22 percent, respectively.
—Bullish on TV: Last year around this time, the old guard had been talking up the importance of its digital revamping, which was finally unveiled last January. In his first call with analysts and investors, Flanders said that making its magazine and TV offerings profitable was key to attracting consumers and advertising. As for online, Flanders said that as users get more of their entertainment from digital, Playboy’s fortunes in that space will rise in tandem. But TV is where is heart seems to be. Flanders: “I like TV because in a fragmented media landscape, it’s the one medium that is not losing eyeballs. So time spent watching TV continues to grow, whereas time spent in every media other than online is fragmenting. And that time is shrinking… so I would like for us to be bigger in TV.” As for getting bigger in TV, don’t expect any acquisitions, Flanders hastened to add, saying he was more interested in strategic partners.
—No comment on sale rumors: Both Flanders and CFO Linda Havard refused to budge when pressed for an update on the status of Playboy’s sale plans. Mark Boyer, a principle of Boyer Capital Management, asked whether the company had retained a banker to help with the sale. Both Flanders and Havard said they don’t comment on rumors, offering only the standard line about a fiduciary responsibility to listen to all reasonable offers.
Posted In: Entertainment, Adult, Media & Publishing, Magazines, Money, Earnings

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