Coverage of EconSM continues to ripple out:

Abbey Klaassen, AdAge: MySpace Wouldn’t Have Survived Without News Corp.: “If MySpace hadn’t been sold to News Corp., it wouldn’t exist today. That was the verdict from Richard Rosenblatt, chairman-CEO of Demand Media and former CEO of Intermix, whose assets included MySpace, at last week’s PaidContent.org EconSM conference in Beverly Hills. ... There was a lot of talk about the challenges and opportunities around integrating startups into major media companies and the need to preserve startup DNA. The hands-off approach News Corp. took to the MySpace integration was held up as the gold standard.”

Pat Coyle, Sports Marketing 2.0: Social Media CEOs share their visions: “According to (Herb) Scannell, media is moving from mass to “micro” nets, or special interest subgroups with which brands will need to relate. That statement got me sitting straight up in my seat. We are struggling to get big brands to see us as MORE than just a regional media channel. We’re hoping he’s right. ... Eventually the 32 NFL team sites + NFL.COM will need to form a national network to make it easier for advertisers to buy across the league. If we can establish a league wide social net that demonstrates the value of our community, I’ll bet we could raise the CPM value of banners ads on our dot com sites.”

Ian Schafer: Wake Up, Hollywood, Picking up on Kara Swisher’s coverage ... “Bart’s and Guber’s point just re-highlight the problems Hollywood is having with today’s consumer. Unless Hollywood adapts to an evolving use of media by consumers, limits the amount of content it produces to better content, and embraces digital distribution while not over-relying on over-used DRM, they are going to be dinosaurs.”