When asked point blank about being the only network that’s not on Hulu, CBS (NYSE: CBS) Interactive’s CFO Zander Lurie said the problem was the rival site’s need for exclusivity:

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“Hulu’s done a great job executing—acquiring compelling content and running ads—but we have a great model that runs on non-exclusive partnerships. There may be a day when you see CBS content on Hulu, but it will have to be on a non-exclusive basis. We like the ability to work with other partners, syndicate and monetize our content as we see fit.”