EMI Names Ex-Amazon Bodson To Global Digital Marketing Post
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EMI Music has chosen former Amazon (NSDQ: AMZN) Europe exec Bertrand Bodson as SVP, global digital marketing. When he starts June 7, Bodson will be charged with leading and developing the company’s global digital marketing strategy. He will report to Ernesto Schmitt, EMI’s president of central marketing and its catalogue division. The record label’s digital marketing department has seen a lot of upheaval in the past year. Back in July, the company restructured its digital marketing services, taking away its status as a standalone unit. Later that summer, EMI hired eight digital marketing execs as the company decided that “digital was everyone’s job” and so decided to integrate the unit more tightly to other parts.
Bodson comes to EMI after co-founding social networking and viral marketing site Bragster, which was acquired by Guinness World Records earlier this year as part of its online expansion plan. He also launched and ran Amazon.com’s DVD rental and subscription businesses in Europe.
SEE ALSO: EMI Music Swaps Chief For Chairman Allen As Trouble Looms
Robert adds: Bodson, as the release says, may be more entrepreneurial with respect to online, despite the fact it’s now a digital “marketing” division, given his track record. In any case, latest person tasked with helping reinvent a music label for digital despite, EMI’s current financial troubles… is Bertrand Bodson.
Posted In: Entertainment, Music, Industry Moves, Marketing, Companies, EMI
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