This week is green, coming in the wake of Earth Day on Sunday:
—Washingtonpost.Newsweek Interactive has tapped several former magazine executives, including some from Rodale’s defunct Organic Style, to launch Sprig, a new environment-friendly shopping site (Is it only me who can’t see the white-on-off-white logo?). The female-oriented site provides information on eco-friendly products for home, beauty, technology, fashion and family, reports Mediaweek. Sprig also features a mix of news coverage, original video, user-generated content and an extensive searchable product database. Sprig is being headed by former Newsweek editor Mark Whitaker, the current VP and editor in chief of New Ventures at WPNI.
—The National Geographic Society also will roll out a new site on Monday, Green.NationalGeographic.com. That site will include more than 2,000 pages of environmental news, how-to videos and tips on eco-friendly travel and activities, reports NYT in a story on Sprig and others. The new site follows last month’s acquisition of TheGreenGuide.com.
—Lime, a green health and lifestyle now-online-only publisher, has launched an ad network that aggregates inventory across environmentally-focused sites and blogs. Included is the green-tech focused EcoGeek.org and the beauty/cosmetics-oriented The Beauty Brains.
—We mentioned this last week: Hearst launched a new site Sunday, called TheDailyGreen.com. The venture is Hearst Magazines Digital Media group’s first standalone web launch. The site is being designed as both a service outlet for those who are interested in living a more eco-friendly lifestyle, as well as a social net component.