So it is still possible for online video operators to raise money… Video distributor ExtendMedia has raised a $10 million third round from existing backers Atlas, Venrock and TVM Capital, MHT reports. ExtendMedia powers Showtime’s download-to-own service, SanDisk’s FanFare video downloader and Bell Canada’s video store. Based in Boston with production facilities in Toronto, Extend’s main product is its OpenCASE distribution system. It raised a $11 million in 2006, then a $12 million second round in 2007. Disclosure: ExtendMedia has previously been a sponsor of paidContent.org events.

• ExtendMedia Gets $12 Million Second Round