Extreme Reach—which lets advertisers deliver video ads to cell phones, TV, and the internet using one platform—continues to add on funds. The startup raised $1.5 million in a first round in January; which was quickly followed in March by a $1.1 million add-on from Greycroft Partners. Now Village Ventures, Greycroft, and Long River Ventures have invested more money in the company. Extreme Reach isn’t saying how much, but Mass High Tech quotes CEO John Roland as saying the new investment is over $3 million.

The company will use the new funds to support product development and increase its sales and marketing efforts. It recently opened up offices in New York and Los Angeles and says it has signed up more than 8,000 advertisers, agencies, and media outlets since it launched its platform in January. Mass High Tech says the company “is nearly cash-flow positive.” Release.

• Video Ad Service Extreme Reach Closes $1.5 Million First Round