Facebook Buys Sharing Service FriendFeed For Reported $50 Million
Updated: Facebook has purchased social sharing service FriendFeed—in a deal that should give it both additional technology and engineers to beef up its product. Financial terms of the deal were not released, although the WSJ puts the price at nearly $50 million, including $15 million in cash, with the remainder in Facebook stock. That would likely represent a big return for FriendFeed’s investors, considering the company had raised just over $5 million in venture funding.
SEE ALSO: Updated: Facebook Gets $200 Million Investment From Digital Sky; Zuckerberg Calls It “A Cushion”
It wasn’t immediately clear whether—or how—the two services will be integrated together. FriendFeed lets users monitor contacts’ updates across an array of websites, including Facebook, from one central page. Facebook already features a prominent stream of updates on users’ home pages, so presumably the FriendFeed tie-in could lead to additional third-party sites and FriendFeed features being incorporated into that stream. Twitter, of course, also features a stream of updates on users’ home pages and Facebook introduced several features earlier this year to make its own stream more Twitter-like.
For now, FriendFeed will continue to operate separately, although company co-founder Bret Taylor says in a blog post, “We’re still figuring out our longer-term plans for the product with the Facebook team.”
There’s speculation that the FriendFeed buy should aid Facebook’s plans to beef up its search engine. The company is testing an update to its search service that includes “up-to-the-minute results” from status updates, notes and links—and as SearchEngineWorld points out, FriendFeed already offers a similar real-time search service.
Facebook had hinted recently that it was interested in making an acquisition. In raising $200 million from Russian investor Digital Sky Technologies in late May, CEO Mark Zuckerberg said the new cash opened the possibility of “strategic options.” And Facebook also reportedly made a bid for Twitter last fall—which Twitter turned down.
By acquiring FriendFeed, Facebook will also be adding several big names to its roster of employees. FriendFeed’s 12 employees will be joining Facebook’s staff, including Taylor, who launched Google (NSDQ: GOOG) maps, and Paul Buchheit, who was a key engineer behind Gmail.
PALO ALTO, Calif. — August 10, 2009 — Facebook today announced that it has agreed to acquire FriendFeed, the innovative service for sharing online. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.
“Facebook and FriendFeed share a common vision of giving people tools to share and connect with their friends,” said Bret Taylor, a FriendFeed co-founder and, previously, the group product manager who launched Google Maps. “We can’t wait to join the team and bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world.”
“As we spent time with Mark and his leadership team, we were impressed by the open, creative culture they’ve built and their desire to have us contribute to it,” said Paul Buchheit, another FriendFeed co-founders. Buchheit, the Google engineer behind Gmail and the originator of Google’s “Don’t be evil” motto, added, “It was immediately obvious to us how passionate Facebook’s engineers are about creating simple, ground-breaking ways for people to share, and we are extremely excited to join such a like-minded group.”
Taylor and Buchheit founded FriendFeed along with Jim Norris and Sanjeev Singh in October 2007 after all four played key roles at Google for products like Gmail and Google Maps. At FriendFeed, they’ve brought together a world-class team of engineers and designers.
“Since I first tried FriendFeed, I’ve admired their team for creating such a simple and elegant service for people to share information,” said Mark Zuckerberg, Facebook founder and CEO. “As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use.”
FriendFeed is based in Mountain View, Calif. and has 12 employees. FriendFeed.com will continue to operate normally for the time being as the teams determine the longer term plans for the product.
Financial terms of the acquisition were not released.
Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Community, Nanopublishing, News Sharing, Companies, Facebook

iTunes Movies
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: