Fashion Playtes has raised $1.5 million in a first round led by New Atlantic Ventures and LaunchCapital. The site—which hasn’t launched publicly yet—will let young girls design clothes online and then purchase them. It’s expected to open this fall. There’s been quite a lot of venture activity in the personalized online fashion space lately, with StyleCaster and Stylefeeder both raising rounds during the last several months. Release.

• Fashion Site StyleCaster Raises $4 Million In First Round
• Shopping Site StyleFeeder Raises $500,000