WowOwow.com, the site launched earlier this year by five female media stars—including 60 Minutes’ Lesley Stahl, conservative pundit Peggy Noonan and gossip maven Liz Smith—has received an addition $1.5 million in funding, MediaMemo reports. The round was led by Bob Pittman’s Pilot Group and the Rhime Group. The site was launched in March with $1 million in funding from the five founders, who also include ad exec Mary Wells and publisher Joni Evans. With this funding, MediaMemo says WowOWow, which is targeted to women over 40,  has raised a total of $3.1 million, thanks to $600,000 in contributions from the sites later partners, Whoopi Goldberg and Candice Bergen.

SEE ALSO: Friday Video: The Founders of Wowowow on Charlie Rose

The company’s valuation isn’t known, but MediaMemo guesses it’s in the “high seven-figure range.” It’s also not clear what the proceeds will go to specifically, though it’s safe to say it will help keep the fledgling site alfloat as even high-profile start-ups will have a difficult time getting their footing as the recession settles in.

Evans spoke at our EconWomen conference late October, on a panel about building a community online; the video is embedded below: