FetchDog.com, an online sales hub and community for dog-owners, has picked up a $4 million round of funding. Borealis Capital Partners and Harbor Light Capital Partners led the round; the company had been primarily financed by Black Point Group LP, a PE firm created by FetchDog’s co-founder David E. Shaw and his wife, actress Glenn Close. 

The new funding comes with a new CEO—former Beliefnet.com and Ziff Davis exec Claude P. Sheer—with more hires to follow. Maine-based FetchDog.com will also use the money to add new features to the site; it currently includes videos, blogs and breeder info, and members can create photo galleries. The site also offers a full roster of pet-related merchandise. Its closest competitor is Dogster—which boasts a larger community, but runs sales through third-party Dog.com. Release.