Three years after it bought financial education site Investopedia, Forbes Media has retained the Jordan, Edmiston Group, Inc. to help sell the property off. The announcement comes a few weeks after Forbes acquired freelance journalism site True/Slant. Forbes had been an investor in True/Slant and before the purchase, it had hired site’s founder, Lewis DVorkin, as consultant to help restructure its digital offerings. The sale of Investopedia would appear to be the first step in the struggling publisher’s latest digital reinvention.

SEE ALSO: Forbes Acquires Freelance Journalism Site TrueSlantForbes Media Acquires Canadian Site Investopedia.com

In other Forbes news, the company also announced that Paul Maidment, the magazine’s co-editor of Forbes and editor of the site, he will be leaving the company. In a memo, Maidment said, “I am ready to advance to the next phase of my life. This is the right moment to make the break and take the plunge. I am proud of what we achieved at Forbes.com.”