Karin Gilford, the former GM of Entertainment at Yahoo (NSDQ: YHOO) who left earlier this week, is joining Comcast (NSDQ: CMCSA) as we reported earlier. Now her position there is official: she is joining as as SVP of Fancast and Online Entertainment. Gilford will build and manage Fancast, the online video service from Comcast Interactive Media, as well as work on expansion of CIM in the online entertainment space. She will report to Amy Banse, president of CIM.

SEE ALSO: Yahoo Combining Sports, Entertainment Under Pitaro In Gilford’s Wake

At Yahoo, Gilford was in charge of all programming, content and overall business strategies for Yahoo Entertainment’s consumer websites, including Yahoo Movies, Yahoo TV and Yahoo omg!, and was based in its Santa Monica offices.

CIM also owns other online properties including Fandango, Movies.com, Comcast.net, thePlatform, Plaxo.  Fandango and Movies.com will continue to be led by Chuck Davis, CEO of Fandango, Comcast.net will continue to be run by Scott Bailey, SVP of Comcast Interactive Media, and thePlatform and Plaxo will continue to report to Sam Schwartz, EVP of Comcast Interactive Media. More details in release.