Everyone,

Earlier today we formalized a number of changes to the Sales and Marketing organization under Marco, that I wanted to share with you.  As the role of technology continues to evolve in our space, we have re-aligned our Sales and Marketing groups to better leverage our competitive advantage in self-serve advertising and support FAN’s direct sales efforts as efficiently as possible.  As part of this reorganization, we are promoting and moving some people into new roles, and have conducted a small number of job cuts – less than 5% of our overall staff – which will help realign our sales resources with our highest-priority objectives. We are moving this headcount into engineering and product so we can continue our platform growth for the next fiscal year and in the long term.

As part of this reorganization, we’re creating the Media Operations team by combining the Sales Operations and Publisher Operations teams.  The Media Operations team will be responsible for the oversight of campaigns from start to finish – encompassing inventory acquisition, campaign optimization, post-campaign support and analytics.  By having a single team responsible for campaigns throughout their lifecycle, we can more effectively and seamlessly serve clients.  Mark Papia will be leading this team until we are able to hire a new VP, Media Operations – a role which will report directly to Marco, and one for which we are aggressively recruiting.  A couple personnel changes within the Media Operations team include:

—The Publisher Operations team will be led by Chris Catlow, who has been promoted to Exec. Director of Publisher Network and will oversee the day-to-day operations of the team that supports our publishers.

—Matt Barash has been promoted to Sr. Director of Publisher Development and will continue to lead our inventory acquisition efforts.

—We are creating a team of optimization experts that will help ensure that we meet both Advertiser and Publisher expectations.  This effort will be led by Anthony Palella and Jacqueline Graham.  Ryan Charpentier, Director of Account Management, will continue to lead our Account Management teams working closely with both Publisher Operations and Optimization teams.

In addition to the changes within the Media Operations team, we’ve promoted some people in our self-serve business.  Jason White, currently our VP of Network Development, has been promoted to SVP, MyAds, reporting to Marco.  In this role, he will be responsible for the sales and marketing efforts for MyAds. Jason’s success over past year in growing our publisher network and working closely with our product/technology teams ensures he will see similar success in elevating the MyAds business to the next level.  Also on the MyAds team, Steve Wilcox has been promoted to Exec. Director of Marketing and will continue to lead the marketing efforts of our self-serve product. This platform has seen terrific success in the past year, and I expect these changes will allow us to better manage and drive further growth within this segment of our business.

Additionally, David Anderson has been promoted to VP, Sales Strategy and Planning, and his team will continue to support planning, tracking and cross-team communication within our sales organization.

Lastly, we are in the process of searching for a SVP, Sales and Marketing who will be responsible for our National direct sales efforts and the marketing teams that support those initiatives.  Dan Weiner and Michelle Wright will continue to lead our efforts in their respective regions.

Please join me in congratulating those people moving into new roles. I know some of the changes we have made have been difficult ones, but I am confident that as a whole they will help in creating an organization that best aligns our teams with the needs of our advertisers and publishers.

Thanks,

Adam