So much for any hopes Setanta had of raising money from a sale to Fox Cable Networks in the U.S. Instead, Fox is launching its own HD premium soccer channel, Fox Soccer Plus. Sub-licensing of Barclays Premier League and UEFA Champions League to Setanta for its Setanta Sports USA is ending, according to a Fox Sports spokesman. Those games will be on Fox Soccer Plus starting March 1. The new network also will offer England’s FA Cup and Italy’s Serie A. No details yet about pricing or carriage but the new network can be sold either as part of a sports tier or a standalone premium. It’s unclear how Fox obtained all the rights, since some were jointly held with Setanta. When I asked if Fox had acquired any assets from Setanta, the answer was no.