The partnership is limited to specific areas on Foursquare, which lets users “check in” at various locations via their mobile phones, alerting users they’re connected with. The FT has chosen a number of cafes and businesses situated within business districts and schools such as Columbia, Harvard and the London School of Economic, among others. When Foursquare users check in at a designated spot, they can earn points that will ultimately unlock the FT.com’s online subscriptions, which can run from $183.04 for 52 weeks (or $3.59 per week) for unlimited access to $299 ($5.75 per week) for mobile access included as part of a premium sub.

SEE ALSO: FT.com Takes Free Articles Away From Unregistered Users, Except Via Search

The move is notable because the FT has been so ardent in defending its pay system. Clearly, the Foursquare deal shows that the FT isn’t about to give up on its metered model, but it demonstrates that even one of the prime examples of paywalls has to be flexible when it comes to attracting younger users.