Gannett Shuttering MomsLikeMe Network, Deleting Everything
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Gannett’s MomsLikeMe hyperlocal parenting network will cease operating on Friday and its 100-plus town-specific sites will go dark and the content will be deleted. The move comes as the company prepares for more difficult economic times and last week’s news that Gannett (NYSE: GCI) CEO Craig Dubow had resigned following continued complications related to his back surgery two years ago.
An official memo (via Jim Hopkins’ GannettBlog) attributed a few days ago to Gannett U.S. Community Newspaper head Bob Dickey, his broadcast counterpart Dave Lougee and chief digital officer David Payne said that the company has a set of new priorities around its interactive efforts.
SEE ALSO: Gannett's Craig Dubow Resigns, Hands CEO Duties To Martore
In particular, the trio outlined its new focus around “(1) investing in our core news products and capabilities—building new web, mobile, and tablet products with deeply-enhanced social, video, advertising, and personalization feature sets; (2) local marketing services like DealChicken and GannettLocal to support our advertiser clients; and (3) new product development.”
Posted In: Advertising, Local, Marketing, Media & Publishing, Newspapers, TV, Broadcast, Women-Centric Content, Social Media, Community, Companies, Gannett, Sup, momslikeme
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