After repeated rumors to this effect, something may happen, or maybe, nothing. The fate of NBC Universal (NYSE: GE), General Electric’s entertainment unit, will be decided only after the Beijing Olympics, with execs at the company ruling out a sale before August’s showcase event, reports FT, citing sources.

NBCU’s worth is around $40 billion, the story says, and has always been an awkward fit with other companies within GE’s portfolio. GE holds 80 percent of NBCU, while Vivendi holds the rest. It is not expected that Vivendi would be a buyer, but it has the right to ask GE to buy back its 20 per cent stake or force a listing of NBC.