Vertical ad network Good Health Advertising has finally closed its $1 million first round of funding, and named former A&E exec Bill Jennings as its new CEO. The N.Y.-based company, which runs health-centric search and display ads, had been in the process of raising the round since its inception in 2007.

Jennings takes over for founder (and now Chairman) Robert Kadar, who told VentureWire that the company was already operating on a “cash efficient basis”—so it would be at least six to 12 months before the team would focus on fundraising again. Good Health’s investors include Metamorphic Ventures, and individual backers like 24/7 Real Media co-founder Geoff Judge, SoftBank Capital partner Mike Perlis and former Adify co-founder and president Richard Thompson.