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Industry Moves
Google Turns To (What Else) An Algorithm To Keep Employees From Leaving

imageThe executive flight from Google (NSDQ: GOOG) in recent months is apparently causing some alarm in Mountain View, and Google is tackling the problem in the only way it knows how: with math formulas. The company has created an algorithm to determine which employees are likely to go next, according to a report in the WSJ. The results are based on employee reviews, pay and promotion histories. Cold, perhaps. But effective. Google says that the system has already identified employees who “felt underused, a key complaint among those who contemplate leaving.” It’s not clear what exactly Google then does to keep those people around.

Google isn’t alone in mixing algorithms and HR, according to the WSJ, which quotes an expert who says, “They are clearly ahead of the curve, but a lot of companies are waking up to the fact that there is a lot of modeling that can provide you with critical data on human capital.” Google’s retention problems have accelerated this year. Among the employees who have left or have said they will leave: top ad-sales exec Tim Armstrong (pictured, right); Asia-Pacific and Latin America president Sukhinder Singh Cassidy; former Doubleclick CEO David Rosenblatt; VP of industry development and marketing Jeff Levick; director of product management Ien Cheng; and director of search and analytics Tom Phillips.

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May 19, 2009 1:00 PM ET
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Posted In: Industry Moves, Companies, Google

  • AmericaGoneMad&Stupid;.

    They could have just asked the bloody employees if they are going to leave rather than some stupid algorithm.

    Why do Americans always do sh*t like this? Remember the time the Americans invented the anti-gravity pen so astronauts can write in space? Russians just used a pencil.

  • I wonder if those "underused" are then granted more time for pet projects, say, increasing it from 20% to 25% or even more?

    Dig, Joseph, dig!  This would be a reversal of earlier reports of Google cutting back on "20% time".

  • BJQool

    Aside from stock options under water and loss of the "start-up"culture, a very under-reported factor of Google's inevitable employee exodus is their longtime, overzealous zeal for hiring only hyper-smart, over-qualified people… even for rather mundane jobs. We have heard recruitment horror stories at Google… no job offer when they found out a candidate got a C in sophomore year… 10 interviews and then radio silence… Eventually someone with an Arts History Masters from Yale will realize that maybe selling AdWords is just not for them. What that is just right for is a guy with Yellow Pages experience, but they never got in the door (not me, BTW!)

  • Pretty neat how they're ahead of the curve, but it'd still bother me a little bit, for instance, if I felt underused, and it took an algorithm to figure it out.  Or, if the algorithm passed me over.

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