Google (NSDQ: GOOG) has formed a political ad sales team, working in overdrive on getting some of those online election campaign dollars from the candidates and their teams. LAT has a good story on its efforts. The team recently did a workshop on Washington DC about maximizing Google’s products for political purposes, including what videos resonate on YouTube and how to propel websites up the search engine rankings. Elliot Schrage, the company’s VP of global communications and public affairs is heading this effort from Google side, and Derek Kuhl is the head of New York-based political sales team that will have three or four people.
Others including Yahoo (NSDQ: YHOO) are also jumping in. Yahoo recently tied all its election content and services together at election.yahoo.com, and is even planning to give its IM users the ability to dress their online images in presidential campaign T-shirts. Cyrus Krohn is Yahoo’s director of election strategy.
Related:
—MySpace Also Launches Political Channel; Follows YouTube
—Online Political Advertising Spending Rises to $40 Mln, Although Impressions Are Down