Health Search Provider HealthCare.com Buys Online Ad Firm BrokersWeb
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HealthCare.com, the online health care and doctors info service provider has bought BrokersWeb, a provider of PPC-based online advertising to health insurance brokers and aggregators. BrokersWeb also owns HealthInsuranceFinders.com, a consumer health insurance website and search engine for health insurance quotes.
BrokersWeb allows its advertisers to bid for placement to their paid listings and pay on a per-click basis. HealthCare provides its syndicated listings to The McClatchy Company (Miami Herald and The Olympian), MedHelp, AOL Health, Everyday Health, dLife, and others. More details in release.
Posted In: Advertising, Media & Publishing, Health Content, Money, M&A & Venture Capital, Mergers & Acquisitions, brokersweb, healthcare.com
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