Hearst Moves Mobile Head Stuart To International Digital-Mag Post
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Sophia Stuart is being promoted from her role as head of Hearst’s mobile unit to executive director, digital for Hearst Magazines International. She’ll start her new job just after the new year. Stuart’s added responsibilities comes at time when magazines have been putting more emphasis on mobile offerings. For example, Conde Nast may expand its recent use of the iPhone’s App Store as a “virtual newsstand” following the sale of GQ magazine’s one-time incarnation as an app. Earlier today, Hachette Filipacchi Media U.S. introduced five new apps for the iPhone and iPod touch for its ELLE Shopping Guide, ELLE Astrology, Woman’s Day Cooking Assistant, Car and Driver Buyer’s Guide and Cycle World.
In her expanded role at Hearst, Stuart will oversee the digital operations covering 200 magazines in more than 100 countries, including titles such as Cosmopolitan, Harper’s Bazaar and Esquire. Aside from magazine’s increased interest in mobile, Stuart’s promotion comes as Hearst joins other media companies such as News Corp (NYSE: NWS). Conde Nast, Meredith (NYSE: MDP) and Time Inc. (NYSE: TWX) on creating a unified digital storefront, though it’s not clear if that will have an international aspect just yet.
SEE ALSO: Magazine Consortium Will Launch With Five Partners: News Corp, Hearst, Time, Conde, Meredith
Stuart has a decade-long history with Hearst and its global properties. Prior to joining Hearst Magazines Digital Media three years ago, Stuart spent five years in California directing a range of digital projects, including online, 3-D animation, motion capture and mobile applications for clients including New Line Cinema, 20th Century Fox and Neven Vision, which is now part of Google’s mobile unit. Before all that, Stuart led digital media ventures for Hearst’s U.K. operations for The National Magazine Company Ltd. from 1999 to 2001.
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