GigaOM
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Industry Moves

Heavy Laying Off About 20 Percent of Staff; Separating Ad Network Into Another Company

  • Comments Comments (View)
  • Text Size: A A

Heavy, the online video firm aimed at young male audiences, is laying off about 25 people out of a staff of 105, we have learned, and company co-CEO Simon Assaad has confirmed it to us. The news comes as the company is spinning off its online video ad network division Husky Media into a separate company. Assaad told me that the layoffs were a result of this spinoff, where the company realized some of the projects they were working on were not needed…most of the layoffs are in the technical and advertising operations side. The company is also closing down the BurlySports.com website, which was the companion site to its video show The Burly Sports Show..the show was just picked up by CBSSports.com, with with ad overlay technology developed and supplied by Husky. Assaad said in this super-distributed video world, the need for a destination site for a video show which is mainly syndicated doesn’t make sense.

SEE ALSO: Heavy.com Receives A Big $20 Million Round From Polaris

The details of the Husky spinoff haven’t been disclosed fully: no word on the new management for the spinoff (for now, the current management is looking over both companies and are in the same offices in New York City), or the funding, but the company is looking to close funding for Husky soon, he told me. The details of Husky and its services are explained well in this ClickZ story.

The main Heavy company is profitable with this reorg, Assaad said, and revenues grew 60 percent in the last year. Heavy itself does not need a new round, he said.

We have heard rumors about Heavy’s sale on and off over the last few years…wondering with this spinoff, if the Heavy side of the business, with profitability and established business line, becomes more attractive to buyers….

Jun 5, 2008 11:03 AM ET

Posted In: Industry Moves, Money, M&A & Venture Capital, Venture Capital, Social Media, Video, heavy, simon assaad

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Barnes & Noble (Paid) Barnes & Noble (Paid)
1. The Inn at Eagle Point (Chesapeake…
2. The Hunger Games (Hunger Games Series…
3. Practical Magic
4. The Vow
5. The Double Comfort Safari Club (No.…
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff